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SEO Sussex

SEO Services for Sussex business owners and brands
looking for the very best results from their SEO

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Digital Search Elevation

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SEO Sussex

If Content is King, SEO is President...

Kings are everywhere. Many are called Edward, Henry or James, but the most famous is called Stephen. If they are not busy ruling the jungle or fighting to stay on top of the hill, mountain or castle, they might be lying in wait beneath a council car park. Like colds, rumours and budget-priced Romanian horsemeat, kings get around. But the ubiquity of kings should not belittle their importance.

In the realm of Search Engine Optimisation (SEO), content is undoubtedly king. Without content, websites are as vacuous as any argument in favour of real-world royalty.

Unless providing a very particular service for a very specific group of users, websites that have little or no content are functionally useless.

Uneasy Lies the Head?

Like real-life kings, content can be good or bad. Unlike real-life kings, however, good content tends to attract more attention than bad content. Readers want to be entertained and informed. Shoppers need to be impressed and cajoled. Content should be likeable, tweet-able and downright Google plus-able. More important, content must be readable by both a human and search engine robot audience.

These constraints place a heavy burden on website owners, who are responsible for producing content that is interesting, informative, persuasive and unique. The last requirement is particularly difficult.

Writing fresh, insightful commentary on subjects that have been covered a million times over is certainly not easy. Even specialised areas of the internet are crowded nowadays, so generating interest among users who have seen and done it all is a mammoth, if not king-sized, task. Impressing search bots adds another layer of complexity, not least because search engines such as Google penalise websites that utilise the services of so-called content farms, which generate a seemingly unending supply of cheap, low-quality content.

How can website owners succeed in a world that recognises so few genuine kings amid so many convincing impostors?

Call the President

There is a reason why relatively few monarchies survive today. Content may be king, but SEO is president. The two are not mutually exclusive and the line between good content and good SEO is fast disappearing. The internet has moved on from websites that make a triumph of "Hello World!" and other simple phrases. Search engines have moved beyond mass-produced content. Good content doesn't need SEO, but website owners need SEO to make their content appealing to search engines.

Website owners who aim to publish good-quality content must ensure that it is unique. Sometimes the same topic can be discussed in a different way, or for a different purpose. Unique in this context means fresh. And fresh means different and interesting.

Nothing stays new on the internet for long, so website owners must publish new or updated content on a regular basis. Aside from keeping readers entertained, an abundance of fresh content keeps the search bots busy. But new is only useful if the content is relevant. Publishers must identify and understand their target audience to produce relevant content; indeed, the right people should never have to read the wrong content.

Ultimately, SEO provides the link between content and its readership. Without SEO, content would be a king with no kingdom. ▼


"I Don't Need The Internet!"

This statement goes side by side with the people that also probably once said "I don't need a website!". Where are they now?... Here are 6 recent Search Engine Statistics which explain why we do need to take notice of the Internet & Search Engines and how mass-consumer behaviour has changed in recent times.

  • People Using the Internet Daily in the UK: 33 Million
  • Of all clicks percentage of Natural Rankings: 70%
  • Google's Search Engine Market Share in the UK: 90%
  • Online experiences starting with a Search Engine: 93%
  • Increase of spend on Mobile Search: 132%
  • Search Engine Industry is worth: $22 Billion

"What Important People Say"

Don't just take it from us at SEO Sussex. Here are some important people with their quotes on the advent of the Digital Age.

  • We are in the throes of a transition where every publication has to think of their digital strategy.

    - Bill Gates -

  • Search engine marketing and search engine optimisation are critically important to online businesses.
    You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.

    - Marc Ostrofsky -

  • It used to cost money to disclose and distribute information. In the digital age it costs money not to.

    - Heather Brooke -

  • Everyone seems to think that digital technology devoids the medium of content, but that is not true at all.
    If anything, it broadens the content.

    - George Lucas -

  • There's nothing that cannot be found through some search engine or on the Internet somewhere.

    - Eric Schmidt -

  • Good website practice and optimising for conversion usually makes for good search engine optimisation.
    These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals.

    - Marc Ostrofsky -

  • Design, in its broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos,
    that renders technology usable to business. Design means being good, not just looking good.

    - Clement Mok -

  • As a result of the digital age and the decline of first-class mail, there is no question that the Postal Service
    must change and develop a new business model.

    - Bernie Sanders -

  • Digital brand integration is part of the evolution of product placement. It's simply another tool marketers
    use to get products integrated into shows.

    - David Brenner -

  • I'm very excited about having the Internet in my den.

    - Steve Jobs -


Digital Strategy

In order to effectively deploy digital tactics at SEO Sussex we first define a plan of execution in the form of a Digital Strategy. Utilising the RACE Planning Framework this outlines the key online marketing activities that need to be managed and covers the full customer lifecycle or marketing funnel:

Reach Act Convert Engage

Digital Content

We believe that great branded, quality content should not only be eye catching but actually provide a great user experience that users will remember. There are over 50 different types of Digital Content that can be produced. Here are some of them...

Identity & Branding

Every company needs great branding. Our design team will help you consistently produce assets to communicate your brands values.


An interesting way to quickly portray events and facts in a brand-enhancing, visually engaging way.


Beautiful products need to be showcased in their best light. Our design team can assist you in capturing the right images for your brand.


We design beautiful, responsive, retina-friendly websites focusing on design, content and a great user experience. A no WordPress zone!

GAMES & iOS Development

We're awesome at coding iPhone and iPad apps. We'll help you from initial concept through to worldwide publication.

Video Production

A beautiful product needs to be complemented with a great branded video. Our design team will help you script, shoot, edit and create it.

SEO Sussex Page QuotesWe believe that within five years, 96% of British consumers will have access to the Internet, whether it be through a personal computer, a set-top box or a mobile phone.SEO Sussex Page Quotes

- Richard Branson, CEO, Virgin Group -

Good Company

We have worked with some truly great brands across a multitude of different verticals. You are in good company with our highly experienced team. Here are just a few of the brands we have worked with.

Cable & Wireless
Office Depot
Robert Dyas

Do You Think Our Experience Could Be Of Value To Your Company ?Contact Us

SEO Sussex (Sussex Media Group), Tower Point, 44 North Road, Brighton, East Sussex, BN1 1YR, England, United Kingdom

Contact US

Get in touch for a free consultation and we'll show you how we can help you.